Cinedigm and DUB3 announce Strategic Development and Distribution Deal for eSports and Pop Culture Programming
LOS ANGELES--(BUSINESS WIRE)--
Cinedigm (NASDAQ: CIDM), a leading independent content distributor and
operator of OTT networks, announced today a development and distribution
deal with DUB3, a production and distribution company focused on
experiential entertainment. Under the deal, the companies will jointly
develop and executive produce a slate of millennial-targeted unscripted
and event-based show formats focused on eSports and Pop Culture, which
will be distributed on Cinedigm's digital networks and ancillary markets.
The pact will focus on the development and distribution of up to six
programs over the coming year, focusing on content that will appeal to
Cinedigm's multi-platform audiences on CONtv, Docurama, and the recently
announced Wham Network.
As founding members and operators of the Indy PopCon pop culture
convention in Indianapolis, IN, the DUB3 management team has over 30
years collective experience producing and developing pop-cultural events
in the fandom, gaming, and millennial entertainment sectors. Most
recently, DUB3 worked directly with Microsoft for production of live
Halo Championship Series events and built a state-of-the-art temporary
gaming stadium for the 2016 PopCon convention.
Under the deal, DUB3 will leverage both ongoing convention events as
well as upcoming eSports competitions from around the country, providing
Cinedigm's network viewers an inside look at must-see panels, events and
exclusive interviews with some of the most beloved stars in film,
television, social media, and the eSports universe.
The first show under the agreement, tentatively titled Game
Train, is currently in production. DUB3 is currently wrapping up
post-production on two additional scripted series: The Grindhouse
starring Andrew Stevens, as well as American Resurrection.
"We're excited to partner with a company that truly understands our
audience," said Erick Opeka, EVP of Digital Networks. "The team at DUB3
understands how to produce great events that translate to great content
experiences for our networks, and we look forward to bringing their
concepts broadly to market."
"It is a privilege for DUB3 to be involved with Cinedigm," said Bill
Dever, CEO of DUB3. "To have such a visionary and supportive partner is
a rarity, we look forward to helping define the next generation of
"Cinedigm has a solid grasp of where the entertainment market is
evolving," says Shawn Smith, Marketing Director for DUB3. "We are very
privileged to have a distribution partner who can truly help build
markets that will shape the future of filmed entertainment."
DUB3 is a cutting-edge developer of experiential entertainment content
for the ever-changing entertainment marketplace and is owned by
individuals who have a strong background in fan convention development,
game promotion, and motion picture production. DUB3 understands that
while the growing base of Millennial consumers grasp technology, they
also crave the building of their own self-defined communities and prefer
experiential opportunities over material possessions. They follow their
own schedules; binge watching entire seasons of shows in one night. They
listen and engage with one another, often without ever meeting
face-to-face. They deeply care about their peers' opinions and their
well-being. It is that market which shapes DUB3's market perspective.
Cinedigm is a leading independent content distributor in the United
States, with direct relationships with thousands of physical retail
storefronts and digital platforms, including Wal-Mart, Target, iTunes,
Netflix, and Amazon, as well as the national Video on Demand platform on
cable television. Additionally, given Cinedigm's infrastructure,
technology, content and distribution expertise, the Company has rapidly
become a leader in the quickly evolving over-the-top digital network
business, operating three OTT networks including Docurama, CONtv, and
THE DOVE CHANNEL.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170302005343/en/
Bill Dever, 317-225-9767
Newhouse Calcaterra, 310-466-5135
News Provided by Acquire Media
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